I found a very compelling argument that explains why you, as a leader, should reveal your personality when you talk to your stakeholders, whether they are employees, shareholders, customers or community members. I’m tackling this is three parts, and here’s the first:
“Reveal your personality to inspire trust.
“When you work closely with people, one-on-one or in small groups, you establish trust in a natural, evolutionary way. But as your span increases, relationship-building over months transforms into impression-making in just a few minutes. Rather than having your people get to know you and then trust you, your people have to feel they know you and then trust you. By revealing your personality, moving from official to authentic, you will be able to establish that feeling, and build trust.”
This idea belongs to Anett D. Grant, whose executive speaking program was highly praised by my PR professor. He shared one of her speeches* as a model of effective speech construction, but the content itself is what captured my attention, obviously!
Managers, how many of you find yourselves in this situation? Many of you are lucky enough to build those relationships with teams over time. But for those of you out there whose span has increased a bit, how are you making it work? My next two posts — at least — will cover more on allowing your personality to shine through. See ya then.
* Note: If this speech has a home online, I’ve been unable to find it. I have a Word doc I’d share with anyone who wants it, complete with Ms. Grant’s copyright.
Another aside: Anyone who digs the image above should check out the work of Karen Combs, whose quilts are like none I’ve seen.